Appellation d'Origine Contrô̂lé́e is the system used by the French government to identify the country's wine regions and regulate winemaking standards—alcohol content, grape varietal, growing methods, etc. The label on a bottle of Bordeaux, for example, will say "Appellation Bordeaux Contrô̂lé́e or some variation thereof. The AOC was established in the 1930s to help guarantee the quality of French wine and to prevent fraudulent labeling. It is the highest level of France's four-tier system of classifying the quality of wines, the lowest being Vin de Table (table wine). As a general rule, the more specific the origin, the higher the standard (and the price). The Italian equivalent of AOC is DOC (Denominazione di Origine Controllata), the Canadian version is VQA (Vintners' Quality Alliance), and so on.