Wineries will sometimes assign a bin number or cask number to a certain batch of wine, then label it as "Bin 707 Cabernet," "Private Bin," or "Cask 23 Cabernet Sauvignon." Such a label is usually meaningless to the consumer, who hasn't the slightest idea what the bin's wine is composed of. The exception: Australian wines, where some bin numbers have evolved into brand names, such as the popular Bin 65 Chardonnay. The beauty of the Australian bin system is that it crosses all language barriers. Consumers who won't order a wine with a difficult name to pronounce can feel confident when they ask for a bottle of 707 in any language.