The Institut National des Appellations d'Origine, or INAO, is the organization responsible for regulating, administering, and granting French appellations. It also serves to preserve and protect the agricultural heritage of some 100,000 French grape growers, and is determined to eliminate the use of varietal names on French wine labels whenever possible. It was created in 1935 and has since become a role model for the management of controlled appellations throughout most of the wine-growing world.