Part of judging a wine is determining whether it smells and tastes as it should for that type of varietal or region. A Merlot, for example, should typically offer rich and luscious fruit flavors; if it doesn't, that's a point against it because it doesn't exhibit the correct "typicity"—yet another of those weird made-up winespeak terms—or standard characteristics of a classic Merlot. By the way, if you hear this word used in a conversation, you know you're dealing with a serious wine nut. See also varietal character.