Vin de pays literally means "wine of the country" in French. These wines are expected to be a step above simple French table wine, yet, because vin de pays is frequently "varietally labeled" (as opposed to getting the traditional appellation label), vin de pays flies in the face of appellation control. This practice of varietal labeling is done for the marketability of vin de pays wines, since the vast majority of vin de pays wines are of a quality and price that makes them very competitive with the varietal-labeled wines of the New World (which is the economic aim of this category of wines). There are three tiers to vin de pays: regional, locally specific, and departmental.